Portrait of a Bobcat

Portrait of a Bobcat

A bobcat looks directly at the camera as it emerges from behind some foliage in a waterway. It has fur ranging from white to medium brown, and its eyes are a light yellow. More water and greenery can be seen in the background.
At NASA’s Kennedy Space Center in Florida, a bobcat wades through one of the waterways near Launch Pad 39B.
NASA/Tony Gray

A NASA photographer captured this June 14, 2013, photo of a bobcat wading through a waterway near Launch Pad 38B at NASA’s Kennedy Space Center in Florida. Bobcats are just one of over 30 mammal species that call the Merritt Island National Wildlife Refuge home, along with hundreds of bird, fish, amphibian, and reptile species. The refuge, which shares space with NASA Kennedy, is also home to over 1,000 known plant species.

See more photos of mammals around NASA.

Image credit: NASA/Tony Gray

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Monika Luabeya

The Earth Observer Editor’s Corner: April–June 2025

The Earth Observer Editor’s Corner: April–June 2025

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9 min read

The Earth Observer Editor’s Corner: April–June 2025

NASA’s Earth science missions have continued to demonstrate remarkable adaptability and innovation, balancing the legacy of long-standing satellites with the momentum of cutting-edge new technologies. The Terra platform, the first of three Earth Observing System flagship missions, has been in orbit since December 1999. Over a quarter-century later, four of its five instruments continue to deliver valuable data, despite recent power challenges. As of this writing, Terra’s Advanced Spaceborne Thermal Emission and Reflection Radiometer (ASTER) – Visible–Near Infrared (VNIR) and Thermal Infrared (TIR) bands, Multi-angle Imaging SpectroRadiometer (MISR), Moderate Resolution Imaging Spectroradiometer (MODIS), and one of the two Clouds and the Earth’s Radiant Energy Systems (CERES) instruments onboard, are all still producing science data. For reasons explained below, only the Measurement of Pollution in the Troposphere (MOPITT) instrument has been shut down completely, after 25 years of successful operations. The longevity of the Terra instruments is credited to Terra’s instrument team members, who have skillfully adjusted operations to compensate for the reduction in power and extend Terra’s scientific contributions for as long as possible.

Terra has been experiencing power-based limitations caused by platform orbital changes and solar array impacts. On November 28, 2024, one of Terra’s power-transmitting shunt units failed. A response team reviewed Terra’s status, and discussed potential impacts and options. Consequently, the team changed the battery charge rate and reduced spacecraft power demands by placing the ASTER instrument into safe mode.

In order to maintain power margins, the Terra team also moved the MOPITT instrument from science mode into safe mode on February 4, 2025, ceasing data collection. On April 9, 2025, the Terra project determined that additional power was needed for the platform and MOPITT was moved from safe mode and fully turned off, ending the instrument’s carbon monoxide data record of near-global coverage every three days.

MOPITT was the Canadian Space Agency’s (CSA) contribution to the Earth Observing System. Launched as part of Terra’s payload in 1999, it became the longest-running air quality monitor in space, and the longest continuously operating Canadian space mission in history. MOPITT’s specific focus was on the distribution, transport, sources, and sinks of carbon monoxide (CO) in the troposphere – see Figure. The spectrometer’s marquee Earthdata products have included MOPITT Near Real-Time Datasets and offerings from the MOPITT Science Investigator-led Processing System (MOPITT SIPS). From tracking pollution from wildfires to providing data that informs international climate agreements, MOPITT served as a powerful tool for gathering data about pollution in the lowest portion of Earth’s atmosphere, informing research, policies, and even helping to advance forecasting models used by scientists worldwide. Congratulations to the MOPITT team for more than 25 years of groundbreaking science and international collaboration!

Figure. This data visualization of total column carbon monoxide was created using MOPITT data from 2000-2019. In these maps, yellow areas have little or no carbon monoxide, while progressively higher concentrations are shown in orange, red, and dark red.
Figure Credit: NASA’s Goddard Space Flight Center/SVS

As chance would have it, the MOPITT Team had planned a 25th anniversary celebration in April, 10–11, 2025, at CSA headquarters in Longueuil, Quebec and online – which began one day after the instrument was shut down. The celebration was a fitting closeout to the MOPITT mission and a celebration of its accomplishments. Over the two days, more than 45 speakers shared memories and presented findings from MOPITT’s quarter-century record of atmospheric carbon monoxide monitoring. Its data showed a global decline in carbon monoxide emissions over two decades and could also track the atmospheric transport of the gas from fires and industry from individual regions. MOPITT is a testament to remarkable international collaboration and achievement. As it is officially decommissioned, its data record will continue to drive research for years to come.

The Director General of the Canadian Space Agency—a key MOPITT partner—delivered remarks, and both Ken Jucks [NASA HQ— Program Manager for the Upper Atmosphere Research Program (UARP)] and Helen Worden [National Center for Atmospheric Research— MOPITT U.S. Principal Investigator] attended representing the U.S.

More information is available in a recently-released Terra blog post and on the Canadian Space Agency MOPITT website.

After continued investigation and monitoring of platform battery status, the Terra Flight Operations Team (FOT) determined there was sufficient power to resume imaging with ASTER’s VNIR bands, and as a result, ASTER once again began collecting VNIR data on January 17, 2025. Subsequently, ASTER resumed acquisitions for the TIR bands on April 15, 2025. (The ASTER Shortwave Infrared (SWIR) bands have been shut down since 2008).

As one long-serving mission sunsets its operations, new missions are stepping in to carry forward the legacy of Earth system science with fresh capabilities and approaches. Launched on May 25, 2023, the NASA Time-Resolved Observations of Precipitation structure and storm Intensity with a Constellation of Smallsats (TROPICS) mission provides a groundbreaking approach to studying tropical cyclones using a passive microwave sounder CubeSat constellation. TROPICS uses multiple small satellites flying in a carefully engineered formation to measure precipitation structure as well as temperature and humidity profiles both within and outside of storms.

Unlike traditional polar-orbiting satellites, TROPICS’ low-inclination orbits allow for hourly revisits over tropical regions, enabling scientists to better monitor storm structure, intensity changes, and key processes like upper-level warm core formation and convective bursts.

The mission has already significantly contributed to operational forecasting and scientific research. With over 10 billion observations to date, TROPICS data have been used to validate storm models, support early-warning systems, and improve forecasts for events like Hurricane Franklin and Typhoon Kong-rey. Collaborations with agencies like the National Hurricane Center and the Joint Typhoon Warning Center have shown the value of TROPICS channels, particularly the 204.8 GHz channel, in identifying storm structure and intensity. The data are publicly available through the Goddard Earth Sciences Data and Information Services Center (GES DISC), and TROPICS continues to set the stage for the next generation of rapid-revisit Earth observation missions. To read more about the last two years of successful science operations with TROPICS, see NASA’s TROPICS Mission: Offering Detailed Images and Analysis of Tropical Cyclones.

While some missions focus on monitoring atmospheric processes, others are expanding the frontiers of Earth observation in entirely different domains—ranging from seafloor mapping to land surface monitoring and beyond. NASA’s Ice, Clouds, and land Elevation Satellite–2 (ICESat-2) mission continues to provide critical data on Earth’s changing ice sheets, glaciers, and other environmental features. In March 2025, the satellite achieved a significant milestone by firing its two trillionth laser pulse, measuring clouds off the coast of East Antarctica. Despite challenges, such as a solar storm in May 2024 that temporarily disrupted operations, the mission has resumed full functionality, providing high-resolution data that has enabled scientists to map over 16 years of ice sheet changes. The mission’s advanced laser altimeter system, ATLAS, continues to deliver unprecedented detail in monitoring Earth’s changing ice sheets, glaciers, forests, and ocean floor.

The ICESat-2 Satellite-Derived Bathymetry (SDB) workshop, held on March 17, 2025, in conjunction with the US-Hydro meeting, brought together experts and stakeholders from government, academia, and industry to explore the current capabilities and future potential of satellite-based seafloor mapping. With over 2000 journal articles referencing ICESat-2 in the context of bathymetry, the workshop underscored the growing importance of this technology in coastal management, navigation, habitat monitoring, and disaster response. For more details, see the ICESat-2 Applications Team Hosts Satellite Bathymetry Workshop report.

As satellite technologies continue to evolve, so do the scientific communities that rely on them, bringing researchers together to share insights, refine data products, and explore new applications across a range of Earth and atmospheric science disciplines. As of early 2025, NASA’s Stratospheric Aerosol and Gas Experiment III (SAGE III) aboard the International Space Station (ISS) continues to provide critical insights into Earth’s atmospheric composition. In addition to scientific advancements, SAGE III/ISS has enhanced public accessibility to its data. In February 2025, the mission launched updates to its Quicklook and Expedited data portal, introducing a new ‘Highlights’ tab to showcase major stratospheric events and a ‘Comparisons’ tab for validating measurements with ground-based stations. These enhancements aim to make SAGE III/ISS data more accessible and increase its utilization for atmospheric research.

The most recent SAGE III/ISS Science Team Meeting took place in October 2024 at NASA Langley Research Center and was held in hybrid format. Around 50 scientists gathered to discuss recent advancements, mission updates, and future directions in upper troposphere–stratosphere (UTS) research. The SAGE III/ISS team celebrated eight years of continuous data collection aboard the ISS and presented Version 6.0 of SAGE III/ISS data products during the meeting, which addresses previous data biases and enhances aerosol profile recovery. Presentations also covered aerosol and cloud studies, lunar-based aerosol retrievals, and collaborative projects using data from multiple satellite platforms and instruments. To learn more, see the full Summary of the 2024 SAGE III/ISS Meeting.

Moving on to personnel announcements, I wish to extend my condolences to the friends and family of Dr. Stanley Sander, who passed away in March 2025. Sander devoted over 50 years to atmospheric science at NASA’s Jet Propulsion Laboratory, making groundbreaking contributions to stratospheric ozone research, air pollution, and climate science. His precise laboratory work on reaction kinetics and spectroscopy became foundational for atmospheric modeling and environmental policy, including the Montreal Protocol. Sander also played a key role in satellite calibration, mentored dozens of young scientists, and held several leadership positions at JPL. Remembered for his brilliance, humility, and kindness, his legacy endures through both his scientific achievements and the many lives he influenced. See In Memoriam: Dr. Stanley Sander.

On a happier, though bittersweet, note, my congratulations to Jack Kaye [NASA HQ—Associate Director for Research, Earth Science Division (ESD)] who retired from NASA on April 30, 2025, after 42 years of distinguished service. With a background in chemistry and atmospheric science, he played a leading role in NASA’s efforts to understand Earth’s atmosphere and climate using satellite data and modeling. Throughout his career, Kaye has held various key leadership positions, managed major missions, e.g., the series of Shuttle-based Atmospheric Laboratory of Applications and Science (ATLAS) experiments, and supported the development of early-career scientists. He also represented NASA in national and international science collaborations and advisory roles. Kaye received numerous awards, published extensively, and was widely recognized for his contributions to Earth science and global climate research. I extend my sincere thanks to Jack for his many years of vital leadership and lasting contributions to the global Earth science community!

Barry Lefer [NASA HQ—Tropospheric Composition Program Manager] has taken over as Acting Associate Director for Research in ESD. Reflecting on Kaye’s impact, Lefer said, “Jack has been a wonderful friend and mentor. The one thing about Jack that has had the biggest impact on me (besides his incredible memory) is his kindness. He has an enormous heart. He will be missed, but his impact on Earth Science will endure for a very long time!” See the full announcement, Jack Kaye Retires After a Storied Career at NASA.

Steve Platnick
EOS Senior Project Scientist

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Jun 11, 2025

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NASA’s Webb ‘UNCOVERs’ Galaxy Population Driving Cosmic Renovation

NASA’s Webb ‘UNCOVERs’ Galaxy Population Driving Cosmic Renovation

5 Min Read

NASA’s Webb ‘UNCOVERs’ Galaxy Population Driving Cosmic Renovation

Composite Webb NIRCam image of galaxy cluster Abell 2744, showing the locations of young starburst galaxies. White and yellow galaxies of various sizes and shapes appear against the blackness of space. Two bright stars in our own galaxy display prominent six-spike diffraction patterns with bluish rays, visible at center left and lower left. Superimposed on the infrared image are 20 white diamonds, each representing a young galaxy investigated in greater detail.
White diamonds show the locations of 20 of the 83 young, low-mass, starburst galaxies found in infrared images of the giant galaxy cluster Abell 2744. Full image and description shown below.
Credits:
NASA/ESA/CSA/Bezanson et al. 2024 and Wold et al. 2025

Astronomers using data from NASA’s James Webb Space Telescope have identified dozens of small galaxies that played a starring role in a cosmic makeover that transformed the early universe into the one we know today.

“When it comes to producing ultraviolet light, these small galaxies punch well above their weight,” said Isak Wold, an assistant research scientist at Catholic University of America in Washington and NASA’s Goddard Space Flight Center in Greenbelt, Maryland. “Our analysis of these tiny but mighty galaxies is 10 times more sensitive than previous studies, and shows they existed in sufficient numbers and packed enough ultraviolet power to drive this cosmic renovation.”

Wold discussed his findings Wednesday at the 246th meeting of the American Astronomical Society in Anchorage, Alaska. The study took advantage of existing imaging collected by Webb’s NIRCam (Near-Infrared Camera) instrument, as well as new observations made with its NIRSpec (Near-Infrared Spectrograph) instrument.

Image A: Webb search finds dozens of tiny, young star-forming galaxies

Animation showing the locations of young, low-mass, starburst galaxies around galaxy cluster Abell 2744.  White and yellow galaxies of various sizes and shapes appear against the blackness of space. Two bright stars in our own galaxy display prominent six-spike diffraction patterns with bluish rays, visible at center left and lower left. Then 20 white diamonds sweep across the image. One diamond enlarges to reveal an image of a young, low-mass, star-forming galaxy. It looks like a green oval against a red and green checked background. The enlarged image then shrinks back, and the diamonds sweep away. The sequence loops.
Symbols mark the locations of young, low-mass galaxies bursting with new stars when the universe was about 800 million years old. Using a filter sensitive to such galaxies, NASA’s James Webb Space Telescope imaged them with the help of a natural gravitational lens created by the massive galaxy cluster Abell 2744. In all, 83 young galaxies were found, but only the 20 shown here (white diamonds) were selected for deeper study. The inset zooms into one of the galaxies.
Download high-resolution images from NASA’s Scientific Visualization Studio
NASA/ESA/CSA/Bezanson et al. 2024 and Wold et al. 2025

The tiny galaxies were discovered by Wold and his Goddard colleagues, Sangeeta Malhotra and James Rhoads, by sifting through Webb images captured as part of the UNCOVER (Ultradeep NIRSpec and NIRCam ObserVations before the Epoch of Reionization) observing program, led by Rachel Bezanson at the University of Pittsburgh in Pennsylvania.

The project mapped a giant galaxy cluster known as Abell 2744, nicknamed Pandora’s cluster, located about 4 billion light-years away in the southern constellation Sculptor. The cluster’s mass forms a gravitational lens that magnifies distant sources, adding to Webb’s already considerable reach.

Image B: Galaxy cluster helps reveal young, low-mass galaxies bursting with stars

Composite Webb NIRCam image of galaxy cluster Abell 2744, showing the locations of young starburst galaxies. White and yellow galaxies of various sizes and shapes appear against the blackness of space. Two bright stars in our own galaxy display prominent six-spike diffraction patterns with bluish rays, visible at center left and lower left. Superimposed on the infrared image are 20 white diamonds, each representing a young galaxy investigated in greater detail.
White diamonds show the locations of 20 of the 83 young, low-mass, starburst galaxies found in infrared images of the giant galaxy cluster Abell 2744. This composite incorporates images taken through three NIRCam filters (F200W as blue, F410M as green, and F444W as red). The F410M filter is highly sensitive to light emitted by doubly ionized oxygen — oxygen atoms that have been stripped of two electrons — at a time when reionization was well underway. Emitted as green light, the glow was stretched into the infrared as it traversed the expanding universe over billions of years. The cluster’s mass acts as a natural magnifying glass, allowing astronomers to see these tiny galaxies as they were when the universe was about 800 million years old.
NASA/ESA/CSA/Bezanson et al. 2024 and Wold et al. 2025

For much of its first billion years, the universe was immersed in a fog of neutral hydrogen gas. Today, this gas is ionized — stripped of its electrons. Astronomers, who refer to this transformation as reionization, have long wondered which types of objects were most responsible: big galaxies, small galaxies, or supermassive black holes in active galaxies. As one of its main goals, NASA’s Webb was specifically designed to address key questions about this major transition in the history of the universe.

Recent studies have shown that small galaxies undergoing vigorous star formation could have played an outsized role. Such galaxies are rare today, making up only about 1% of those around us. But they were abundant when the universe was about 800 million years old, an epoch astronomers refer to as redshift 7, when reionization was well underway.

The team searched for small galaxies of the right cosmic age that showed signs of extreme star formation, called starbursts, in NIRCam images of the cluster.

“Low-mass galaxies gather less neutral hydrogen gas around them, which makes it easier for ionizing ultraviolet light to escape,” Rhoads said. “Likewise, starburst episodes not only produce plentiful ultraviolet light — they also carve channels into a galaxy’s interstellar matter that helps this light break out.”

Image C: A deeper look into small, young, star-forming galaxies during reionization

Close-up of Abell 2744 showing detailed information on three young starburst galaxies. Three columns of images and information appear on a black background. At left is an infrared image showing white and yellow galaxies of various shapes and sizes, with three green diamonds superimposed on it. Light gray shading extends from each diamond to a square image in the center column. The top image is labeled 41038, the middle one is 41028, and at bottom is 41006. Each image shows a green blob on a red and green checked background, while the middle and bottom images include a large white blob as well. Next to each image is textual information. For the top image, it reads “Magnified 13 X, z = 6.8690, Stellar mass 10 million Suns”; for the middle image, “Magnified 11 X, z = 6.8697, Stellar mass 2 million Suns”; for the bottom image, “Magnified 3 X, z= 6.8717, Stellar mass 160 million Suns.” At right is a column of line graphs and colored bars representing a spectrum of each galaxy. The colored bars align with peaks in a squiggly line running horizontally across each graph. There is one blue bar, labelled “Hydrogen,” and two green bars, labeled “Oxygen,” in each graph. The vertical axis of the graphs reads “Brightness,” while the horizontal axis reads “Wavelength (µm),” with numbers ranging from 3.82 to 3.94.
At left is an enlarged infrared view of galaxy cluster Abell 2744 with three young, star-forming galaxies highlighted by green diamonds. The center column shows close-ups of each galaxy, along with their designations, the amount of magnification provided by the cluster’s gravitational lens, their redshifts (shown as z — all correspond to a cosmic age of about 790 million years), and their estimated mass of stars. At right, measurements from NASA’s James Webb Space Telescope’s NIRSpec instrument confirm that the galaxies produce strong emission in the light of doubly ionized oxygen (green bars), indicating vigorous star formation is taking place.
NASA/ESA/CSA/Bezanson et al. 2024 and Wold et al. 2025

The astronomers looked for strong sources of a specific wavelength of light that signifies the presence of high-energy processes: a green line emitted by oxygen atoms that have lost two electrons. Originally emitted as visible light in the early cosmos, the green glow from doubly ionized oxygen was stretched into the infrared as it traversed the expanding universe and eventually reached Webb’s instruments.   

This technique revealed 83 small starburst galaxies as they appear when the universe was 800 million years old, or about 6% of its current age of 13.8 billion years. The team selected 20 of these for deeper inspection using NIRSpec.

“These galaxies are so small that, to build the equivalent stellar mass of our own Milky Way galaxy, you’d need from 2,000 to 200,000 of them,” Malhotra said. “But we are able to detect them because of our novel sample selection technique combined with gravitational lensing.”

Image D: Tiny but mighty galaxy helped clear cosmic fog

Enlarged view of a single young starburst galaxy. A pixelated green oval extending from upper left to lower right sits in the middle of a red and green checked background. A large white blob is visible at center right.
One of the most interesting galaxies of the study, dubbed 41028 (the green oval at center), has an estimated stellar mass of just 2 million Suns — comparable to the masses of the largest star clusters in our own Milky Way galaxy.
NASA/ESA/CSA/Bezanson et al. 2024 and Wold et al. 2025

Similar types of galaxies in the present-day universe, such as green peas, release about 25% of their ionizing ultraviolet light into surrounding space. If the low-mass starburst galaxies explored by Wold and his team release a similar amount, they can account for all of the ultraviolet light needed to convert the universe’s neutral hydrogen to its ionized form.

The James Webb Space Telescope is the world’s premier space science observatory. Webb is solving mysteries in our solar system, looking beyond to distant worlds around other stars, and probing the mysterious structures and origins of our universe and our place in it. Webb is an international program led by NASA with its partners, ESA (European Space Agency) and CSA (Canadian Space Agency).

To learn more about Webb, visit:

https://science.nasa.gov/webb

By Francis Reddy
NASA’s Goddard Space Flight Center, Greenbelt, Md.

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Click any image above to open a larger version.

Download high-resolution images from NASA’s Scientific Visualization Studio.

Media Contacts

Laura Betz – laura.e.betz@nasa.gov
NASA’s Goddard Space Flight Center, Greenbelt, Md.

Related Information

Article: Types of Galaxies

Video: Different types of galaxies

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Webb Mission Page

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Jun 11, 2025
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Marty McCoy
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Tuning a NASA Instrument: Calibrating MASTER

Tuning a NASA Instrument: Calibrating MASTER

2 min read

Preparations for Next Moonwalk Simulations Underway (and Underwater)

A photo of a room that is mostly dark, with a single light source coming out of a hole in a table. A young engineer with short dark hair looks at the instrument mounted on top of the table, with just his face illuminated by the light.
Electrical engineer Nikolas Gibson performs calibration tests on the MODIS/ASTER Airborne Simulator (MASTER) spectrometer, co-developed by NASA’s Ames Research Center and NASA’s Jet Propulsion Laboratory. Gibson works at the Airborne Sensor Facility at Ames, which builds, maintains, miniaturizes, and calibrates instruments.
NASA/Milan Loiacono

NASA’s Ames Research Center in Silicon Valley houses a unique laboratory: the Airborne Sensor Facility (ASF). The engineers at the ASF are responsible for building, maintaining, and operating numerous instruments that get deployed on research aircraft, but one of their most important roles is instrument calibration.

Think of calibration like tuning a piano between performances: A musician uses a tuner to set the standard pitch for each string, ensuring that the piano remains on pitch for every concert.

The “tuners” at ASF include lasers, mirrors, and a light source called an integrating sphere – a hollow sphere about 36 inches in diameter that emits a set amount of light from a hole in the top. By checking an instrument against this baseline between each mission, engineers ensure that the instrument sensors provide accurate, reliable data every time.

In the photo above, electrical engineer Nikolas Gibson performs calibration tests on the MODIS/ASTER Airborne Simulator (MASTER) spectrometer, co-developed by NASA Ames and NASA’s Jet Propulsion Laboratory in Southern California.

A spectrometer separates light into individual wavelengths, providing researchers with information about the properties of whatever is creating or interacting with that light. The MASTER instrument measures about 50 individual spectral channels, providing data on wavelengths from the visible spectrum through the infrared.

When it comes to calibration, each of these channels functions like a specific key on a piano and needs to be individually checked against the “tuner.” By pointing the instrument’s sensor at a known quantity of light coming from the integrating sphere, the team checks the accuracy of MASTER’s data output and repairs or adjusts the sensor as needed.

In this image, MASTER had returned from an April 2025 scientific campaign observing  prescribed fires in Alabama and Georgia with NASA’s FireSense project. It was recalibrated before heading back into the field for the Geological Earth Mapping Experiment, or GEMx,  mission in late May 2025, which will use the instrument to help map critical minerals across the southwestern United States.

About the Author

Milan Loiacono

Milan Loiacono

Science Communication Specialist

Milan Loiacono is a science communication specialist for the Earth Science Division at NASA Ames Research Center.

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Milan Loiacono

Fewer Feeds, More Focus: NASA’s Social Media Overhaul

Fewer Feeds, More Focus: NASA’s Social Media Overhaul

Our followers really enjoyed the opportunity to get a photo with our astronaut suit display

In today’s crowded digital landscape, cutting through the noise is paramount for any organization trying to connect with its audience. Recognizing this, NASA has embarked on a significant initiative to streamline its extensive social media presence, aiming to create a more unified and impactful digital voice for its groundbreaking work. 

The National Aeronautics and Space Act of 1958 tasked NASA with providing the “widest practicable and appropriate dissemination of information concerning its activities and the results thereof.” The 2025 social media consolidation project is designed to fulfill this mandate more effectively. By reducing the number of agency accounts, NASA seeks to make its work more accessible to the public, avoiding the potential for oversaturation or confusion that can arise from numerous social media accounts bearing the NASA name and insignia. 

Over time, NASA’s social media footprint has expanded considerably, growing to over 400 individual accounts across 15 platforms. While this allowed for highly specialized updates, it also created a fragmented digital landscape that was challenging for both the public to navigate and for NASA to manage efficiently. 

To ensure a more cohesive and impactful digital presence, the consolidation project involved a thorough evaluation of every existing account. Accounts were assessed based on several key considerations, including their compliance with federal and agency policies, their activity within the last year, their unique value proposition, their level of two-way engagement with the public, and their approach to publishing new, original content versus reposting existing material. 

Based on this comprehensive evaluation, accounts will be handled in one of a few ways: 

  • Deactivate/Sunset: Many accounts that publish content that can be effectively absorbed by broader channels will be sunset. This means they will cease active posting and eventually become inactive or removed from public view by the platform. 
  • Merge: Content and followers from some specialized accounts will be merged into larger, thematic accounts or NASA’s flagship channels. This ensures valuable information still reaches the intended audience, but through fewer, more prominent feeds. 
  • Rebrand: A small number of accounts may be rebranded to better align with the new strategic framework, reflecting a broader scope or a more direct connection to core NASA initiatives. 
      

This initiative builds upon the success of previous digital transformation projects within the agency, such as the Science Mission Directorate’s social media consolidation project in 2019 and website modernization in 2023. Both efforts resulted in streamlined processes, modernized content, and more focused communications, and NASA anticipates similar positive outcomes from this current social media consolidation. 
  

Ultimately, this strategic shift underscores a broader trend for NASA’s digital communication strategy: the move toward quality over quantity. For NASA, it’s about making vital information more accessible and digestible, ensuring the agency’s awe-inspiring work resonates deeply with a global audience. The future of space communication promises to be more focused, more powerful, and even more inspiring. 

References: 
Blog posted by Dr. Z 
Statement on NASA’s social media directory 
Web, app, and NASA+ transformation  

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Gary Daines