Archivo de la etiqueta: Astronomy

Fewer Feeds, More Focus: NASA’s Social Media Overhaul

In today’s crowded digital landscape, cutting through the noise is paramount for any organization trying to connect with its audience. Recognizing this, NASA has embarked on a significant initiative to streamline its extensive social media presence, aiming to create a more unified and impactful digital voice for its groundbreaking work. 

The National Aeronautics and Space Act of 1958 tasked NASA with providing the “widest practicable and appropriate dissemination of information concerning its activities and the results thereof.” The 2025 social media consolidation project is designed to fulfill this mandate more effectively. By reducing the number of agency accounts, NASA seeks to make its work more accessible to the public, avoiding the potential for oversaturation or confusion that can arise from numerous social media accounts bearing the NASA name and insignia. 

Over time, NASA’s social media footprint has expanded considerably, growing to over 400 individual accounts across 15 platforms. While this allowed for highly specialized updates, it also created a fragmented digital landscape that was challenging for both the public to navigate and for NASA to manage efficiently. 

To ensure a more cohesive and impactful digital presence, the consolidation project involved a thorough evaluation of every existing account. Accounts were assessed based on several key considerations, including their compliance with federal and agency policies, their activity within the last year, their unique value proposition, their level of two-way engagement with the public, and their approach to publishing new, original content versus reposting existing material. 

Based on this comprehensive evaluation, accounts will be handled in one of a few ways: 

• Deactivate/Sunset: Many accounts that publish content that can be effectively absorbed by broader channels will be sunset. This means they will cease active posting and eventually become inactive or removed from public view by the platform. 

• Merge: Content and followers from some specialized accounts will be merged into larger, thematic accounts or NASA’s flagship channels. This ensures valuable information still reaches the intended audience, but through fewer, more prominent feeds. 

• Rebrand: A small number of accounts may be rebranded to better align with the new strategic framework, reflecting a broader scope or a more direct connection to core NASA initiatives. 
    

This initiative builds upon the success of previous digital transformation projects within the agency, such as the Science Mission Directorate’s social media consolidation project in 2019 and website modernization in 2023. Both efforts resulted in streamlined processes, modernized content, and more focused communications, and NASA anticipates similar positive outcomes from this current social media consolidation. 
  

Ultimately, this strategic shift underscores a broader trend for NASA’s digital communication strategy: the move toward quality over quantity. For NASA, it’s about making vital information more accessible and digestible, ensuring the agency’s awe-inspiring work resonates deeply with a global audience. The future of space communication promises to be more focused, more powerful, and even more inspiring. 

References: 
Blog posted by Dr. Z 
Statement on NASA’s social media directory 
Web, app, and NASA+ transformation  

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Gary Daines

NASA Glenn Pitches Science Demonstrations at Lake Erie Crushers Game 

NASA’s Glenn Research Center headed to the ballpark for Education Day with the Lake Erie Crushers on May 15. NASA Glenn staff showcased the science of NASA using portable wind tunnel demonstrations, virtual reality simulations, and other interactives inspired by NASA’s Artemis missions.  

Guests snapped photos at an “out-of-this-world” selfie station and learned how to take the first step toward a career in the aerospace or space industry through NASA’s internship programs. The mid-day game welcomed 3,575 fans, many who came from local schools on field trips for the special day. 

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Kelly M. Matter

NASA Glenn Employees Recognized by Astronaut Corps

Four of NASA Glenn Research Center’s employees have received the coveted NASA Silver Snoopy Award. This award, overseen by NASA’s Space Flight Awareness program, is a special honor given to NASA employees and contractors for their outstanding achievements related to flight safety and mission success. It is the astronauts’ personal award to recognize excellence and is given to less than 1% of the workforce annually.  

Deputy Center Director Dawn Schaible, joined by astronaut Randy Bresnik, presented the awards at the center in Cleveland on May 14. Bresnik was part of a crew in 2009 that delivered 30,000 pounds of essential parts and equipment to the International Space Station. He served as the commander of the space station for Expedition 53 and flight engineer for Expedition 52. 

The recipients include Rula Coroneos, Joshua Finkbeiner, Tyler Hickman, and Ron Johns. Each of the honorees has played a crucial role in supporting the Artemis campaign, which will explore the Moon and prepare for human missions to Mars. The award recipients have made significant contributions to the success of the Orion spacecraft and its European Service Module and have been dedicated to the safety and success of Artemis I and upcoming Artemis missions.  

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Kelly M. Matter

NASA’s CODEX Captures Unique Views of Sun’s Outer Atmosphere

Key Points:

• NASA’s CODEX investigation captured images of the Sun’s outer atmosphere, the corona, showcasing new aspects of its gusty, uneven flow.
• The CODEX instrument, located on the International Space Station, is a coronagraph — a scientific tool that creates an artificial eclipse with physical disks — that measures the speed and temperature of solar wind using special filters.
• These first-of-their-kind measurements will help scientists improve models of space weather and better understand the Sun’s impact on Earth.

Scientists analyzing data from NASA’s CODEX (Coronal Diagnostic Experiment) investigation have successfully evaluated the instrument’s first images, revealing the speed and temperature of material flowing out from the Sun. These images, shared at a press event Tuesday at the American Astronomical Society meeting in Anchorage, Alaska, illustrate the Sun’s outer atmosphere, or corona, is not a homogenous, steady flow of material, but an area with sputtering gusts of hot plasma. These images will help scientists improve their understanding of how the Sun impacts Earth and our technology in space.

“We really never had the ability to do this kind of science before,” said Jeffrey Newmark, a heliophysicist at NASA’s Goddard Space Flight Center in Greenbelt, Maryland, and the principal investigator for CODEX. “The right kind of filters, the right size instrumentation — all the right things fell into place. These are brand new observations that have never been seen before, and we think there’s a lot of really interesting science to be done with it.”

NASA’s CODEX is a solar coronagraph, an instrument often employed to study the Sun’s faint corona, or outer atmosphere, by blocking the bright face of the Sun. The instrument, which is installed on the International Space Station, creates artificial eclipses using a series of circular pieces of material called occulting disks at the end of a long telescope-like tube. The occulting disks are about the size of a tennis ball and are held in place by three metal arms.

Scientists often use coronagraphs to study visible light from the corona, revealing dynamic features, such as solar storms, that shape the weather in space, potentially impacting Earth and beyond.

“The CODEX instrument is doing something new,” said Newmark. “Previous coronagraph experiments have measured the density of material in the corona, but CODEX is measuring the temperature and speed of material in the slowly varying solar wind flowing out from the Sun.”

These new measurements allow scientists to better characterize the energy at the source of the solar wind.

The CODEX instrument uses four narrow-band filters — two for temperature and two for speed — to capture solar wind data. “By comparing the brightness of the images in each of these filters, we can tell the temperature and speed of the coronal solar wind,” said Newmark.

Understanding the speed and temperature of the solar wind helps scientists build a more accurate picture of the Sun, which is necessary for modeling and predicting the Sun’s behaviors.

“The CODEX instrument will impact space weather modeling by providing constraints for modelers to use in the future,” said Newmark. “We’re excited for what’s to come.”

by NASA Science Editorial Team
NASA’s Goddard Space Flight Center, Greenbelt, Md

CODEX is a collaboration between NASA Goddard Space Flight Center and the Korea Astronomy and Space Science Institute (KASI) with additional contribution from Italy’s National Institute for Astrophysics (INAF).

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High Above the World

NASA astronaut Franklin Chang-Diaz works with a grapple fixture during a June 2002 spacewalk outside of the International Space Station. He was partnered with CNES (Centre National d’Etudes Spatiales)  astronaut Philippe Perrin for the spacewalk – one of three that occurred during the STS-111 mission. Chang-Diaz was part of NASA’s ninth class of astronaut candidates. He became the first Hispanic American to fly in space.

Image credit: NASA

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Monika Luabeya